Blog
Loyalty trends and best practices

Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

by Sara Hogan
April 19, 2018
Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies, but today’s marketplace is increasingly saturated.

Today's Technology Fuels Tomorrow's Loyalty

by Sara Hogan
March 12, 2018
Today's Technology Fuels Tomorrow's Loyalty

As technology evolves, so do consumers’ expectations — and their demands. While this may seem like common sense, or at least an inevitability of the information age, what it means for brands and retailers is that forward-leaning technology needs to be a centerpiece of your loyalty strategy.

Experiencing Loyalty: How Loyalty is Tailor-Made for CX

by Sara Hogan
January 08, 2018
Experiencing Loyalty: How Loyalty is Tailor-Made for CX

Many companies continue to think about loyalty and CX independently, as distinct undertakings, when a more holistic, comprehensive approach would have a significant multiplier effect on both CX and loyalty initiatives.

Dentsu Aegis Network Acquires Promotions and Loyalty Solutions Provider HelloWorld, Bolstering Merkle’s People-Based Marketing Capabilities

by Sara Hogan
January 03, 2018
Dentsu Aegis Network Acquires Promotions and Loyalty Solutions Provider HelloWorld, Bolstering Merkle’s People-Based Marketing Capabilities

Dentsu Aegis Network has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.”

Principles of Loyalty: Finding the Right Technology Partner

by Sara Hogan
November 17, 2017
Principles of Loyalty: Finding the Right Technology Partner

In today’s customer-centric and data-reliant business landscape, a loyalty program is often only as good as the technology that supports it. Here's how to find a technology partner that will last.

Join Us at Mega Event

by Sara Hogan
November 14, 2017
  Events
Join Us at Mega Event

Merkle is excited to be speaking at this year's Mega Event, which takes place in Palm Springs, CA from November 29-December 1.

Leveraging Loyalty Data to Deliver a Happy (and Profitable) Holiday Season

by Sara Hogan
November 10, 2017
Leveraging Loyalty Data to Deliver a Happy (and Profitable) Holiday Season

As the 2017 holiday season  quickly approaches — one that is expected to herald a 3.1 percent increase in sales over 2016 — retailers across many spend categories need the kind of loyalty program that can both retain and acquire customers… and pay dividends that go beyond the holiday season as well

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