Loyalty trends and best practices

The 500friends Blog: Dedicated to Lifetime Value for Retail

by Matt Ellinwood
September 18, 2012
The 500friends Blog: Dedicated to Lifetime Value for Retail

I'm happy to announce launch of the 500friends blog today. The purpose of this blog is to share what we discover and learn in the world of eCommerce, Retail, loyalty marketing, and the impact of technologies that open up opportunities for retailers.

Customer Lifetime Value + Profit
500friends' mission is to help retailers maximize the profitability of their customer relationships. With the accelerating growth of the eCommerce industry globally, competition is squeezing all retailers margin and increasing the importance of investing in customer lifetime value.

No one understands this and executes against it better than Amazon, and Jeff Bezos distills where investment should happen as follows:

“More and more money will go into making a great customer experience, and less will go into shouting about the service. Word of mouth is becoming more powerful. If you offer a great service, people find out.”

We agree, and we offer a lifetime value platform and services designed to help retailers deliver a customer experience that will create the loyal customer relationships that drive profitability. We believe that in order to compete with Amazon, retailers have to invest heavily in their customer relationships and use every tool at their disposal to attract and retain their best customers. In the posts that follow this one, we hope to feature ideas that support our mission of helping retailers accomplish this challenging task. We encourage you to participate.


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