Blog
Loyalty trends and best practices

Retailers with Private Label Credit Cards Also Need Loyalty. Here's Why.

by Ashley Bienvenu
March 20, 2014
Retailers with Private Label Credit Cards Also Need Loyalty. Here's Why.

In his new post on DMNews, 500friends Director of Strategy and Development Arif Damji talks about how retailers with a private-label credit card (PLCC) can reap big benefits from also having a robust loyalty program. The major points Damji makes are that:

  • Loyalty programs make PLCCs look more attractive
  • Loyalty programs positively impact churn and lifetime value of mid-tier customers
  • Loyalty programs allow for direct, flexible communication with program members
Read the FULL post on DMNews here: http://www.dmnews.com/got-plcc-what-it-is-and-3-reasons-you-also-need-a-loyalty-program/article/338520/

Ashley Bienvenu is a Customer Retention and Loyalty Analyst at 500friends. Email her at ashleyb@500friends.com.

SEARCH
SUBSCRIBE

Enter your email address recieve notifications of new posts

ARCHIVES