Loyalty trends and best practices

L'Oreal Paris Launches Its Largest Loyalty Rewards Program

by Julia Leyrer
March 27, 2017
L'Oreal Paris Launches Its Largest Loyalty Rewards Program

NEW YORK, March 21, 2017 -- L'Oréal Paris, the #1 Global Beauty Brand, launches "Worth It Rewards," a first-in-mass for beauty, multi-category loyalty program. Offered across the brand's four categories – Cosmetics, Hair Color, Hair Care, and Skin Care – the program rewards consumers for purchases they are already making, while also providing them with philanthropic opportunities. Most notably, through the "Worth It Rewards" program, consumers can uniquely donate rewards points to the charities of the brand's Women of Worth honorees. Consumers can easily join the brand's complimentary rewards program by visiting

"The 'Worth It Rewards' program links L'Oreal Paris' brand purpose with our customers' passion for beauty products," says Tim Coolican, President, L'Oreal Paris USA. "We are excited to offer them more of what they love – more beauty rewards, more exclusive experiences, and more opportunities to give back."

Upon joining the program, members are offered exclusive benefits such as: a welcome package, a birthday present, access to accelerated points promotions, and coupons. On the "Worth It Rewards" site, consumers can easily link their pre-existing retailer loyalty cards, allowing for automatic point collection at check-out when purchasing L'Oreal Paris products. They can also upload receipts directly on the site to receive their points. Consumers earn five points for every dollar spent on L'Oreal Paris products.

Members can seamlessly redeem points on everything from retailer gift cards and magazine subscriptions and consultations with beauty experts. The program also allows consumers to enjoy the beauty in giving back and donate points to the organizations of L'Oreal Paris' Women of Worth honorees. Women of Worth is L'Oreal Paris' signature philanthropy program which each year recognizes ten every day women making beautiful difference in their communities.

To learn more about "Worth It Rewards," visit

About L'Oréal Paris:

The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering individuals by offering the most luxurious and innovative products and services available in the mass market.  The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of everyone, and for more than 100 years, L'Oréal Paris has been providing individuals around the world with products in four major beauty categories:  hair color, haircare, skincare, and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Feria, Excellence Creme, Hair Expert, Advanced Hairstyle, Elnett Hairspray, and the Ever collection. As the #1 skin aging expert worldwide, L'Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Age Perfect, and Sublime Bronze.  In 2014, L'Oréal Paris changed the way women interact with makeup by introducing Makeup Genius, an app that allows users to scan a L'Oréal Paris product or advertisement to virtually try on individual products or curated looks.  L'Oréal Paris' iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit or follow on Instagram, Twitter, Facebook, YouTube, and Pinterest.

Jacqueline Glasner

SOURCE L'Oreal Paris


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