Loyalty trends and best practices

[Webinar] Manage Your Customer Relationships Over Time

by Julia Leyrer
June 14, 2017
[Webinar] Manage Your Customer Relationships Over Time

While addressable advertising and personalized experiences represent point-in-time interactions, CRM and loyalty comprise the overarching customer strategy over time. They hold the inbound and outbound efforts together as one cohesive customer journey, with plans and programs that stimulate ongoing demand within your own customer base.

Key Takeaways:

  1. Linking inbound and outbound customer experiences over time to optimize relationships and overall business objectives.
  2. Benchmark results from Merkle’s People-based Marketing assessment.

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