Loyalty trends and best practices

500friends is now Merkle Loyalty Solutions!

by Julia Leyrer
August 14, 2017
500friends is now Merkle Loyalty Solutions!

Today, we are excited to introduce Merkle Loyalty Solutions, our new brand resulting from the acquisition of 500friends into Merkle!

In 2014, 500friends was acquired by Merkle Inc., a leading technology-enabled, data-driven performance marketing firm and the nation’s largest privately-held agency. This combination created the industry’s most robust loyalty resource for our clients, based on the synergies of 500friends’ platform with Merkle’s industry-leading practices in data strategies, 1st & 3rd party data linkage, and predictive analytics.

Our brand transition to Merkle Loyalty Solutions today further shows the strength of the partnership and the breadth of service we are able to offer our clients. Merkle Loyalty Solutions will continue to strive to be the partner that top global brands trust to create and implement omni-channel loyalty programs that lead to improved customer engagement, loyalty, retention, and shareholder value.

Forrester Research recently surveyed our clients as part of the evaluation for The Forrester Wave™: Customer Loyalty Solutions, Q3 2017. The report reveals positive feedback on the transition to Merkle Loyalty Solutions, stating that “clients we spoke to that weathered the transition described it as ‘seamless’ and feel that the two sides of the business are well- synched.”

To find more information on this transition and find answers to some immediate questions, please access our Merkle Loyalty Solutions Transition FAQ document here.

We value our relationship with you and we thank you for your continued support. If you have any questions, please feel free to reach out to our marketing team.


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