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Loyalty trends and best practices

Loyalty Makeover: Keurig

by Arif Damji
January 15, 2014
Loyalty Makeover: Keurig

Loyalty Makeover offers suggestions to retail brands for making the most of their loyalty initiatives. In this installment, we focus on the loyalty program at Keurig, the single-cup coffee manufacturer, whose annual pod sales have climbed to nearly $1 billion. What Keurig's loyalty program looks like today: The Club Keurig program rewards members with points worth 1% of their total purchases, in addition to special product offers. Everyone who makes a purchase on Keurig.com is automatically enrolled in the program, and points never expire. The program has two tiers: Gold Members: All new members start here, receiving 10% off Keurig beverages. Platinum Members: Gold members who spend $500 attain this level, where they receive 15% off Keurig beverages. First impressions: The substantial 10% discount for Club Keurig Gold members clearly eclipses the value of the program's points giveaways, and given that all customers are aut… Read more

ReStockIt Gets 12% Revenue Lift from Loyalty Program (500friends case study)

by Tiffany Go
November 12, 2013

Restockit.com, a leading online retailer of discount supplies for small businesses, realized that its commitments to convenience, price, service, and selection would not — by themselves — be enough to sustain growth in an increasingly competitive market. "We knew there was an opportunity to capture a higher share of wallet from our active customer base, but wanted to do it with a turn-key solution that didn't add significant extra cost." -Susan Palazzese, EVP of eCommerce Marketing and Operations at ReStockIt... Read more

Case Study: Overcoming Discount Addiction

by Tiffany Go
June 25, 2013

Tiffany GoEvery retailer feels the pressure to deliver quarter-over-quarter growth and compete in a price sensitive market. In order to meet these immediate challenges, many retailers find themselves resorting to rampant discounting in order to retain customers and drive purchases.... Read more

Retailer Increases Revenue per Email by 106% with Personalized Promotions

by Tiffany Go
June 18, 2013

Scentiments"Offering ongoing discounts does not foster loyalty" - Howard Wyner CEO of Scentiments.com... Read more

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