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Loyalty trends and best practices

Upcoming Event: America's Customer Festival

by Julia Leyrer
September 13, 2016
Upcoming Event: America's Customer Festival

We are excited to be attending this year’s America’s Customer Festival. This event takes place Monday, September 20, 2016 in New York, NY. America's Customer Festival brings together attendees from a range of industries including retail, hospitality, travel, e-commerce, education, entertainment, leisure, finance, healthcare, FMCGs, and telecoms to discover how to exceed expectations when the digital customer is in the driving seat. From keynotes to roundtables, attendees will hear more than 40 speakers and well as dedicated content on big data, omnichannel, and experience... Read more

500friends, a Merkle Company Names Michael Hemsey President

by Julia Leyrer
June 16, 2016
500friends, a Merkle Company Names Michael Hemsey President

500friends, a Merkle Company announced the appointment of Michael Hemsey to President. Hemsey will lead the product strategy, market expansion, loyalty systems, and delivery for the organization as it continues to transcend the loyalty market. In addition, he will focus on the expansion of loyalty services into untapped industries and geographies. “500friends’s renowned reputation in the industry, combined with its powerful and innovative loyalty offering, make me excited to help enable brands in cultivating long, profitable relationships with their customers,” said Hemsey. “I look forward to building on these differentiators as part of an organization that offers an innovative platform, agile implementation, and cost-efficient loyalty solutions.” Read more

Hello, New Office!

by Julia Leyrer
March 15, 2016
Hello, New Office!

Among the excitement of the rapid growth we have seen in recent years, our headquarters has outgrown its old space and has now moved to a new location within San Francisco, CA. The new address is: 405 Howard St, Suite 675, San Francisco, CA 94105. This new office is in an impressive green building with LEED Platinum certification, an Energy Star rating of 94, and the highest number LEED points awarded to any existing building in the nation. We're happy to maintain a central location and be close to downtown, public transportation, and many restaurants and bars... Read more

500friends, a Merkle Company Named a Leader among Customer Loyalty Solution Providers for Midsize Organizations

by Julia Leyrer
January 04, 2016
500friends, a Merkle Company Named a Leader among Customer Loyalty Solution Providers for Midsize Organizations

500friends, a Merkle Company has been recognized by Forrester Research as a Leader in The Forrester Wave™: Customer Loyalty Solutions for Midsize Organizations, Q1 2016. The Forrester report assessed the state of the loyalty solutions market and how seven vendors stack up against each other across 40 criteria. The evaluation focused on current offering, strategy, and market presence. 500friends received the highest overall score within the evaluation, supporting its strong, complete offering and vision for continued innovation. The highest individual scores 500friends received were in pricing structure, company performance, and loyalty management. According to the report, 500friends’ “clients praise both the platform and the people. Specifically, they like LoyaltyPlus’s flexibility and ease of use, and indicate that implementations are typically on-time and… Read more

[Webinar Series] Increase Matchback Rates Through Customer Identification

by Julia Leyrer
May 14, 2015
[Webinar Series] Increase Matchback Rates Through Customer Identification

We are excited to present our latest webinar series "Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights" where we will explore how to leverage loyalty data in customer identification, engagement, and acquisition. The 1st webinar in this 3-part series, "Increase Matchback Rates Through Customer Identification", will be presented by Arif Damji, Senior Director of Strategy and Development, 500friends, a Merkle Company on Thursday May 21 at 10:00 PDT / 1:00 EDT. Large numbers of customer identities are currently unknown and brands struggle with linking together customer purchases, LTVs, and preference trends. Without the knowledge and understanding of who your customers are, you are missing out on a huge opportunity to drive customer satisfaction, enhance relevancy of messaging and offers, and increase order frequency and value. Loyalty data is th... Read more

We've Moved!

by Julia Leyrer
January 27, 2015
We've Moved!

As of today, our new office location is: 222 Sutter St., Suite 450, San Francisco, CA 94108. We're excited to join offices with our Experience Design Group in Merkle! Our new office is also in a great location within walking distance to Union Square and numerous restaurants, hotels, and retail stores... Read more

Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

by Andrew R.
June 24, 2014
Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

In this video, recorded at IRCE 2014, 500friends Director of Strategy and Development Arif Damji talks about how 500friends LoyaltyPlus and AgilOne's predictive analytics help retailers personalize customer experiences and offers.... Read more

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