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Loyalty trends and best practices

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

by Andrew R.
May 05, 2014
500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

500friends recently received the support of key executives in the loyalty and retail space. Here's the press release 500friends issued with details about our new strategic investors. April 28, 2014 (SAN FRANCISCO) — 500friends, which arms retail brands with data-driven customer retention and loyalty solutions, has received a strategic investment from key retail, loyalty, and e-commerce leaders, including executives who were previously 500friends customers. The new 500friends investors include Matt Howland, former CEO of LoyaltyLab; Neel Grover, former CEO of Buy.com; Michael Butler, former head of e-commerce at HP; Jim Keller, former CMO at Shoebuy; Abdul Popal, SVP at CafePress; and Brandon Proctor, CEO of Ice.com and former CMO of Build.com. Both Keller and Proctor were previously clients of 500friends. “Now more than ever, leveraging loyalty program data to .... Read more

500friends LoyaltyPlus: New products and features

by Kaleb Loosbrock
February 11, 2014
500friends LoyaltyPlus: New products and features

After a successful holiday season in which retailers saw an average of 2-3% growth over 2012, many loyalty programs are bursting with new members. So I thought this would be a good time to highlight a couple of new 500friends products and features that can help convert these shoppers into loyal repeat customers. 1) LoyaltyPlus Convert: Turn visitors into loyal customers. Do you present new visitors with a pop up form to acquire their emails? If so, you've probably noticed that conversion rates — let alone repeat purchase rates— for people you engage in this manner tend to be low. To boost acquisition and conversion, check out LoyaltyPlus Convert, a new 500friends product that intelligently engages your site visitors. You can also use Convert to engage with customers between purchases. 2. Enhanced Loyalty Promotions: Keep new members engaged. Research shows that new loyalty program members can di... Read more

500friends Honored as an AlwaysOn Global Top Private Company

by Tiffany Go
July 09, 2013

We are excited to announce, that 500friends has been selected as one of the 250 2013 AlwaysOn Global Top Private Companies for the second consecutive year!... Read more

Bringing Next Generation Loyalty to IRCE 2013

by Tiffany Go
June 03, 2013

Tiffany GoFor the 500friends team, June marks the arrival of summer as well as an event we look forward to every year - IRCE!... Read more

500friends Selected as a 2013 Red Herring Top 100 Finalist

by Tiffany Go
May 29, 2013

The team at 500friends works tirelessly to innovate and deliver the very best loyalty solutions for retailers, so we consider it a great honor when we are recognized. We are proud to announce that Red Herring recently chose 500friends as a finalist for the 2013 Top 100 North America award. This... Read more

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