Loyalty trends and best practices

500friends Selected as a 2013 Red Herring Top 100 Finalist

by Tiffany Go
May 29, 2013

The team at 500friends works tirelessly to innovate and deliver the very best loyalty solutions for retailers, so we consider it a great honor when we are recognized. We are proud to announce that Red Herring recently chose 500friends as a finalist for the 2013 Top 100 North America award. This... Read more

3 New Client Launches

by Heather Battaglia
December 14, 2012

The busiest time for eCommerce retailers is in full swing. Some of our retailers have geared up for the holidays by implementing rewards programs with LoyaltyPlus. We're excited to announce THREE launches this past week:, Kate Somerville, and Kitchenware Direct. Take a look at their programs!

500friends Retrospective

by Justin Yoshimura
December 12, 2012

In early 2010, Hong Hu and I co-founded 500friends. Prior to diving into the company, Hong was working towards his Masters Degree in Computer Science at UC Berkeley. Hong had previously earned multiple degrees with honors in (all from UC Berkeley) Electrical Engineering, Computer Science, and Math, all while working at a start-up. I have always followed an entrepreneurial path and had previously founded and sold two e-commerce companies and consulted for many others.

An Open Letter to Future Team Members

by Justin Yoshimura
October 25, 2012

Dear Future Members of the 500friends Team, first and foremost, I recognize that despite record-high unemployment rates--still 10.2% in CA, where 500friends is HQ'ed--start-ups and established corporations alike are at "war" for talent, especially in engineering, but also in design, sales, marketing, business development, account management, strategy, etc. Not to mention, the competition for this limited talent pool is further exacerbated by the fact that you "A players/badasses" have a plethora of options, ranging from the Googles of the world to joining another VC funded start-up to founding a gamified social local mobile iPhone app on their own (hopefully not the latter). So, why should you join our team, since everyone has cool offices, pays well, offers stock options, and catered lunches?... Read more

The 500friends Blog: Dedicated to Lifetime Value for Retail

by Matt Ellinwood
September 18, 2012
The 500friends Blog: Dedicated to Lifetime Value for Retail

I'm happy to announce launch of the 500friends blog today. The purpose of this blog is to share what we discover and learn in the world of eCommerce, Retail, loyalty marketing, and the impact of technologies that open up opportunities for retailers. 500friends' mission is to help retailers maximize the profitability of their customer relationships. With the accelerating growth of the eCommerce industry globally, competition is squeezing all retailers margin and increasing the importance of investing in customer lifetime value... Read more


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