Blog
Loyalty trends and best practices

Loyalty Programs and Leisure Travelers: How Can Loyalty Close the Engagement Gap in Leisure Travelers?

by Socheata Sam
December 15, 2016
Loyalty Programs and Leisure Travelers: How Can Loyalty Close the Engagement Gap in Leisure Travelers?

Spend-based travel programs are inherently, and effectively, focused on high-value business travel customers who tend to be less price-sensitive than their leisure counterpart. However, a significant portion of guests/passengers in the travel and hospitality industry fall outside of the business segment—with 3 out of 4 domestic trips taken for leisure purposes. Because of the sheer size of this untapped segment, your loyalty program could contribute more to the bottom-line by effectively engaging these overlooked customers. LOYALTY’S FOCUS TODAY: THE BUSINESS TRAVELER. The U.S. travel industry was worth a whopping $947 billion in 2015 (according to the U.S. Travel Organization), with high-frequency and high-spend business travelers... Read more

The Growing Role of Loyalty in Sports Franchises

by Arif Damji
November 02, 2016
The Growing Role of Loyalty in Sports Franchises

Two months ago marked the start of the 97th NFL season and it promises to be an eventful season. As many teams have witnessed, success this season is a function of team performance and fan growth, which all lead to greater levels of engagement in the stadium and beyond. Loyalty initiatives are certainly not new in the sports industry, but there are a number of reasons why sports brands will decide to invest further in connecting with fans. For example, each season, fan preferences provide an ever richer source of information on how to connect with them, and recent technological advancements allow expanded fan access both inside and outside of the stadium. This facilitates teams keeping fans excited about their team, even when their performance is not ideal and a fan is thousands of miles away from the team. In this post, we’ll dig into the drivers of loyalty in the sports industry and provide you with some... Read more

Loyalty Marketing 2.0: The Search for Effective, Relevant, and Engaging Loyalty

by Zach Woith
May 19, 2016
Loyalty Marketing 2.0: The Search for Effective, Relevant, and Engaging Loyalty

Originally posted on The Huffington Post: To keep customers coming back, many companies have implemented customer loyalty programs based on transactions with promotions and discounts, and others have instituted programs based only on gamification and engagement. Although both structures have seen success in the past, they have been predicated and built on a brand-led choice, rather than from the customer perspective. Loyalty design was assumed to be a brand’s choice, and success was independent of that design. Today, a number of new programs have appeared with a clear idea of a customer-centric loyalty approach; one that combines customer excitement with a use of relevant transactional opportunities. This discovery of the right program structure has over time become based upon an understanding of relevancy to the customers and financial sense to the brand. In this article, I cover the... Read more

CPG Loyalty: How to Create an Effective Structure

by Arif Damji
April 19, 2016
CPG Loyalty: How to Create an Effective Structure

It is no secret that code-on-pack is on the decline. The approach of using product packaging as a method to allow registration of product purchases can be expensive to the brand and inconvenient for the customer. As a result, many CPG programs have been left with low enrollment and participation rates. However, this is certainly not a reason to overlook the power of a loyalty program for your CPG brand, and today we’ll discuss how CPG brands are utilizing new partnerships, structures, and technologies to create effective loyalty programs. So, why is CPG loyalty traditionally seen as ineffective? Our VP of Loyalty Strategy, Zach Woith, often says that “the purpose of a loyalty program is to change the behavior of a member segment to align them with the objectives of the brand.” This means that you want your members to increase spend, stay active, become brand advocates, and build further brand affinity. In order to be... Read more

eMarketer Interview: Building Loyalty Programs That Keep Customers Connected Post-Purchase

by Zach Woith
February 10, 2016
eMarketer Interview: Building Loyalty Programs That Keep Customers Connected Post-Purchase

Originally posted on eMarketer: Today’s savvy shoppers are members of several loyalty programs, but there is little engagement with these programs beyond the point of purchase. eMarketer’s Tricia Carr spoke with Zach Woith, vice president of loyalty strategy at service provider 500friends, about the reasons why customers stop using loyalty programs and what marketers can do to keep them engaged post-purchase... Read more

Why Facebook Messenger Could be the Preferred Communication Channel for Retention Marketing by 2018

by Matt Gilbert
February 01, 2016
Why Facebook Messenger Could be the Preferred Communication Channel for Retention Marketing by 2018

In a recent blog post, Facebook’s VP of Messaging Products, David Marcus, announced that Facebook Messenger has crossed the 800 million monthly average user threshold. According to Nielsen, Messenger was the third most popular app in 2015, delivering 31 percent year on year growth. While Mr. Marcus downplays the milestone with an “early days” designation, businesses should be paying very close attention to the emergence of Messenger as a communications hub as they plan their retention marketing communication strategies for 2016 and beyond... Read more

The Future of Loyalty In 2016

by Julia Leyrer
January 18, 2016
The Future of Loyalty In 2016

As we exit 2015 and reflect on the ways in which the loyalty market is continually evolving, we have compiled a list of seven main areas where we see loyalty going in 2016: 1. “Omni-channel” will become an outdated term. “Omni-channel” has been a buzzword in recent years, and with good reason. Consumers own an average of 3.4 devices, and brands have been able to set themselves apart by recognizing and interacting with their customers across all channels cohesively, rather than individual channels. It is already expected among customers now, and 53% cite it as important to them. If brands are still not keeping up with the omni-channel trend, they will be overshadowed by those who are. 2. Also becoming outdated... Read more

SEARCH
SUBSCRIBE

Enter your email address recieve notifications of new posts

ARCHIVES