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Loyalty trends and best practices

Why I Like Facebooks Ban on Rewarding Likes: Better Data

by Justin Yoshimura
August 15, 2014
Why I Like Facebooks Ban on Rewarding Likes: Better Data

You might think that, as CEO of a company that powers loyalty programs for over 50 retailers, I would be upset about Facebook’s recent announcement that the company will prohibit rewarding "likes" with incentives, monetary or otherwise. In fact, I'm a big fan of Facebook's move. For one thing, Facebook has restricted incentivizing social actions for years, so the new policy language only clarifies that stance. Also, I've long advised marketers against directly rewarding likes—500friends loyalty software actually disallows it—not only because it lives in a Facebook policy gray area, but also because it just feels wrong, and not in keeping with most brands' values. But the biggest reason I like Facebook’s like-rewarding ban? It has to do with the real value that Facebook offers for retailers. Some would say that's attention or traffic, but I disagree. It’s data. All-encompassing, personalizat... Read more

Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

by Andrew R.
June 24, 2014
Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

In this video, recorded at IRCE 2014, 500friends Director of Strategy and Development Arif Damji talks about how 500friends LoyaltyPlus and AgilOne's predictive analytics help retailers personalize customer experiences and offers.... Read more

Mobile Loyalty Programs: 5 Emerging Must-Haves

by Justin Yoshimura
June 10, 2014
Mobile Loyalty Programs: 5 Emerging Must-Haves

(Originally posted on ExactTarget blog) With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it's now imperative that your loyalty program be mobile too. What, exactly, does mobile loyalty look like? When clients ask me that, I usually say the answer depends on what you sell, who your customers are, and what kind of relationship you’re looking to build. But so many loyalty marketers are now extending loyalty programs to mobile environments in ways that create new customer interactions and build brand value, that five mobile loyalty practices are quickly becoming essential: 1. Deliver full mobile access to loyalty benefits. At a minimum, let customers enroll in your loyalty program, earn/redeem rewards, and see reward balances—all through mobile devices. Remarkably, many retail brands have not yet reached this point, but according to Howard… Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

How to Craft an Award-Winning Loyalty Campaign (Case Study)

by Zach Woith
April 15, 2014
How to Craft an Award-Winning Loyalty Campaign (Case Study)

Looking to leverage your loyalty program to drive more sales, boost margins, and enhance your brand? Then you'll definitely want to take a look at the award-winning loyalty campaign from Spa Week, the health and wellness brand whose loyalty program, MyWellness Rewards, recently won the Loyalty360 Award for Best Creative Campaign in Loyalty Marketing. With its goal of engaging shoppers throughout the year across multiple channels, Spa Week rolled out a yearlong campaign with seasonally themed installments. Starting with January's "Resolve to Relax" and ending with December's "Shop to Unlock," Spa Week used these campaigns to increase brand engagement while luring in shoppers with real added value. For example, the Thanksgiving campaign, titled "Thanks-Giveaway," featured a 1,000 Wellness Point giveaway, with entries granted as a reward for social referrals via Twitter, Facebook and email. ... Read more

Retailers with Private Label Credit Cards Also Need Loyalty. Here's Why.

by Ashley Bienvenu
March 20, 2014
Retailers with Private Label Credit Cards Also Need Loyalty. Here's Why.

In his new post on DMNews, 500friends Director of Strategy and Development Arif Damji talks about how retailers with a private-label credit card (PLCC) can reap big benefits from also having a robust loyalty program. The major points Damji makes are that: loyalty programs make PLCCs look more attractive, loyalty programs positively impact churn and lifetime value of mid-tier customers, and loyalty programs allow for direct, flexible communication with program members… Read more

Loyalty Makeover: Staples Rewards

by Zach Woith
February 25, 2014
Loyalty Makeover: Staples Rewards

In this installment of Loyalty Makeover, we look at the loyalty program at Staples, the $24 billion office supply retailer with more than 2,000 stores and over $10 billion in online sales. Loyalty Makeover offers suggestions to retail brands for making the most of their loyalty initiatives. What Staples Rewards looks like today: The core value proposition of Staples Rewards is 5% back on purchases. Customers receive the 5% reward once they hit a minimum quarterly spending threshold; if they fail to hit the quarterly threshold, they stop receiving the reward. Other notable elements of the program include 3 status tiers, free shipping (with no minimum), exclusive offers, and benefits tied to the ink category, which has elevated significance to both Staples and its customers. First impressions: In its most recent earnings call (on Q3 2013 results), Staples said its revenues and margins had dipped slightly (2% and 0.... Read more

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