Loyalty trends and best practices

3 New Client Launches

by Jessica Chien
November 27, 2012

Jessica Chien The busiest time for eCommerce retailers is in full swing. Some of our retailers have geared up for the holidays by implementing rewards programs with LoyaltyPlus. We're excited to announce THREE launches this past week:, Kate Somerville, and Kitchenware Direct. Take a look at their programs!

Racing to the Finish: 3 Easy Holiday Promotions

by Heather Battaglia
November 15, 2012

Heather BattagliaIt’s already halfway through Q4? Where did 2012 go!? If this year sneaked up on you as fast as it did for us, you may think it’s too late to plan a holiday promotion for your rewards program. Well we have great news – it’s not too late! Consider running these 3 easy promotions to reward your most loyal customers this holiday season.... Read more

Are Your Facebook Fans the Best, or the Worst?

by Matt Ellinwood
October 31, 2012

How well do you really know your Facebook fans? Sure, Facebook Insights gives you basic demographics, but it leaves most questions unanswered. Do you know whether your fans are good customers? Could they be bad customers? Many brands and retailers have learned how to use their Facebook fan pages as a customer retention tool. In fact, 84% of a typical brand's Facebook fans are existing customers. As marketers have learned through trial and error and crunched the numbers, proof has emerged of the real results marketers can achieve by tapping into Facebook fan bases. ComScore published research that translated the social amplification effects of reaching fans and friends of fans this past winter, and the research showed spending lifts reaching 30% among fans and friends of fans against a control group not exposed to Facebook content.... Read more

3 Customer Experience Lessons For Online Retailers

by Tiffany Go
October 26, 2012

As ecommerce sales continue their meteoric rise, the competition between online retailers is following a similar trajectory. The retailers edging out the competition are those most successful at creating extraordinary customer experiences to encourage customer loyalty. Here are three customer experience lessons and three retailers using these methods to stay ahead of the competition.... Read more

3 Quick Reminders for Retail Email Marketers

by Matt Ellinwood
October 17, 2012

A recent flurry of research reports and news stories about retailers' success with email marketing campaigns is a great reminder of the importance of this "old" technology and its effectiveness at driving engagement with your customer base. At 500friends, we are believers in email marketing as an engagement, advocacy, and promotional vehicle, and email is deeply embedded into LoyaltyPlus' functionality. Email is a critical component of keeping in touch with your loyal customer base, communicating the value of your loyalty program, and sharing great offers to drive repeat business--all fundamental to driving increased lifetime value.... Read more

Grow Your Customer Lifetime Value With The 36 Rules of Social Media Plus This One

by Tiffany Go
October 08, 2012

Fast Company published an infographic featuring The 36 Rules of Social Media from "social media’s savviest users". This is an excellent resource for businesses interested in improving customer experience and building loyalty. We picked three of the most useful tips for retailers and as an added bonus included a rule no social strategy is complete without.... Read more


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