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Loyalty trends and best practices

What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

by Becky Starkey
July 13, 2017
What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

As we approached the final day of the Merkle Performance Marketing Executive Summit, I couldn’t help but feel the energy from the previous speakers, and I was pumped to hear from Steve Olenski, Director of CMO Content and Strategy, Oracle Marketing Cloud (@steveolenski), because his presentation was titled From Rocky to Downtown Abbey. Life Lessons From the World of Pop. Who wouldn’t want to listen to that topic at 7:45am? Steve discussed what pop culture can teach us as marketers. He used quotes from Rocky, Wizard of Oz, Gone with the Wind, and dozens of other movies, songs, poems, and speeches. He then interviewed c-suite individuals to learn about the pop culture quotes that had influenced them in their careers. Steve ended his presentation by getting the audience involved. Do you know which movie, show, or person these quotes are from... Read more

Upcoming Event: CRMC

by Julia Leyrer
May 24, 2017
  Events
Upcoming Event: CRMC

The 500friends and Merkle team is proud to sponsor the 2017 CRMC conference taking place June 7-9, 2017 in Chicago, IL. We hope you will join our session while you're there, "UGG: Consumer Driven Business Objectives – Loyalty That Connects", presented by Zach Woith, VP Loyalty Strategy, 500friends and Jim Davis, VP Global Omnichannel Marketing, UGG, on Thursday, June 8 at 10:00am. Keeping up with customers in today’s hyper-connected world requires agility and foresight – consumers not only set the bar, they determine the pace. Winning is no longer driven by traditional competition, channel breadth or marketing funnels. Urgency prevails, expectations are high and consumers are savvy. Engaging the consumer now requires speed, personalization, and connected brand experiences. Using the new UGG Rewards program as a means to collect data and drive consumer behavior across channels, join us to hear how the... Read more

Join Us Poolside at Salesforce XChange

by Julia Leyrer
April 26, 2017
  Events
Join Us Poolside at Salesforce XChange

We are proud to be sponsoring Salesforce XChange '17, taking place May 16-18 at the Aria Hotel in Las Vegas! Interested in learning about how 500friends, a Merkle Company can help out with your business challenges? Fill out the form by clicking the button below and we'd be happy to meet up with you at our exclusive cabana located at the Sky Pool! The Salesforce XChange Conference is an invitation-only event for Commerce Cloud clients, partners, employees, and special guests. For the past 7 years, this conference has brought together leaders of the commerce world – industry visionaries and forward-thinking retailers, to discuss and exchange ideas for driving growth in the dynamic retail marketplace. We look forward to seeing you there!... Read more

Upcoming Event: Mega Event

by Julia Leyrer
October 11, 2016
Upcoming Event: Mega Event

We are excited to be sponsoring this year's Mega Event! This event takes place October 25-26, 2016 in Toronto, ON, Canada. Fitting in with the theme of this year's event, "Where to Next," content presented at this year's event will outline the initiatives organizations need to develop for Loyalty, Ancillary Revenues, and Travel Co-Brand Card programs in the years ahead. We will have the opportunity to present in the Innovation Forum on Wednesday, October 26 at 9:50 am. Our session will be prestented by Zach Woith, VP of Loyalty Strategy at 500friends, a Merkle Company. His session titled "How Can Travel Loyalty Programs Close the Engagement Gap?" will be part of a larger block of sessions including panellists and presenters... Read more

Upcoming Event: Shop.org Retail's Digital Summit

by Julia Leyrer
September 22, 2016
Upcoming Event: Shop.org Retail's Digital Summit

We are pleased to again sponsor Shop.org's annual Digital Summit - stop by to see us at booth #9009! Through Shop.org, the best retail minds come together to gain insight, knowledge and intelligence to make smarter decisions in the evolving world of digital and multichannel retailing. Attending this year's conference and available to join us for the Rangers game on Monday, September 26? Complete the RSVP form and reserve your spot today... Read more

Upcoming Event: America's Customer Festival

by Julia Leyrer
September 13, 2016
Upcoming Event: America's Customer Festival

We are excited to be attending this year’s America’s Customer Festival. This event takes place Monday, September 20, 2016 in New York, NY. America's Customer Festival brings together attendees from a range of industries including retail, hospitality, travel, e-commerce, education, entertainment, leisure, finance, healthcare, FMCGs, and telecoms to discover how to exceed expectations when the digital customer is in the driving seat. From keynotes to roundtables, attendees will hear more than 40 speakers and well as dedicated content on big data, omnichannel, and experience... Read more

Upcoming Event: Demandware XChange '16

by Julia Leyrer
March 10, 2016
Upcoming Event: Demandware XChange '16

We are proud to be sponsoring Demandware XChange '16, taking place April 4-6 at the Diplomat Resort and Spa in Hollywood, FL! The Demandware XChange Conference is an exclusive, invitation-only event for Demandware clients, partners, employees, and special guests. For the past 6 years, this conference has brought together leaders of the commerce world – industry visionaries and forward-thinking retailers, to discuss and exchange ideas for driving growth in the dynamic retail marketplace. Stop by our booth to learn why a long list of Demandware clients, including New Balance, Kiehl's, Urban Decay, and Deckers Outdoor Corporation (UGG), depend on 500friends as their customer loyalty services provider... Read more

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