Blog
Loyalty trends and best practices

Upcoming Event: America's Customer Festival

by Julia Leyrer
September 13, 2016
Upcoming Event: America's Customer Festival

We are excited to be attending this year’s America’s Customer Festival. This event takes place Monday, September 20, 2016 in New York, NY. America's Customer Festival brings together attendees from a range of industries including retail, hospitality, travel, e-commerce, education, entertainment, leisure, finance, healthcare, FMCGs, and telecoms to discover how to exceed expectations when the digital customer is in the driving seat. From keynotes to roundtables, attendees will hear more than 40 speakers and well as dedicated content on big data, omnichannel, and experience... Read more

Upcoming Event: Demandware XChange '16

by Julia Leyrer
March 10, 2016
Upcoming Event: Demandware XChange '16

We are proud to be sponsoring Demandware XChange '16, taking place April 4-6 at the Diplomat Resort and Spa in Hollywood, FL! The Demandware XChange Conference is an exclusive, invitation-only event for Demandware clients, partners, employees, and special guests. For the past 6 years, this conference has brought together leaders of the commerce world – industry visionaries and forward-thinking retailers, to discuss and exchange ideas for driving growth in the dynamic retail marketplace. Stop by our booth to learn why a long list of Demandware clients, including New Balance, Kiehl's, Urban Decay, and Deckers Outdoor Corporation (UGG), depend on 500friends as their customer loyalty services provider... Read more

[Webinar] Create Loyalty with Real-Time Personalization

by Julia Leyrer
January 21, 2016
[Webinar] Create Loyalty with Real-Time Personalization

Your customers know what they want—do you? It’s no secret that customers now expect to feel like your brand personally knows them. According to a recent study by Gartner, 89 percent of CMOs expect their brand’s customer experience to differentiate them from their competition. Using real-time data and customer understanding through your loyalty program, you’re able to deliver an experience tailored to each member. This is becoming paramount to create unique and satisfying customer experiences that drive results. Join Arif Damji from 500friends, a Merkle Company, and Chris Parker from IBM on Thursday, February 11th at 10:00 am PST to learn about... Read more

[Webinar] How Advanced Analytics Can Optimize Loyalty Program Results

by Julia Leyrer
January 11, 2016
[Webinar] How Advanced Analytics Can Optimize Loyalty Program Results

Join us on Thursday, January 28 at 2 pm ET for the webinar “How Advanced Analytics Can Optimize Loyalty Program Results” presented by Arif Damji, Sr. Director of Strategy and Development at 500friends, a Merkle Company, and Christopher Matz, VP Analytics, Retail and Consumer Goods at Merkle. To best understand your loyalty program members, keep the program relevant to them, and ensure you maximize the profitability of each interaction, it is essential to track and understand their behaviors. For a customer, their traceable behavior consists mostly of a single transaction. Loyalty programs tie together all of a member’s transactions and include information from their social networks, reviews, preferences, employee interactions, and other program engagement activities. This source of data is enticing to brands wanting to optimize their program performance, but one needs to have a strong analytics team… Read more

[Webinar Series] Leverage 1st Party Loyalty Data for Smarter Acquisition

by Julia Leyrer
June 08, 2015
[Webinar Series] Leverage 1st Party Loyalty Data for Smarter Acquisition

Our final webinar of our “Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights” series will be Thursday, June 11 at 10:00 PDT / 1:00 EDT. Register now for "Leverage 1st Party Loyalty Data for Smarter Acquisition" to learn from Matthew Gilbert, SVP Loyalty Services, and Nicholas Illobre, Director of Performance Media, at Merkle about loyalty data’s influence on customer acquisition and programmatic buying. Programmatic buying without leveraging loyalty-related 1st party data misses an opportunity in acquiring higher lifetime value customers. Loyalty programs can provide a more in-depth understanding of your customers with data sourced from loyalty profiles, social accounts, and content creation. The resulting central repository of 1st party demographic, preference, and behavioral data allows for enhanced segmentation and lookalike models that resu... Read more

[Webinar Series] Differentiate and Personalize Your Loyalty Program to Drive Engagement

by Julia Leyrer
May 14, 2015
[Webinar Series] Differentiate and Personalize Your Loyalty Program to Drive Engagement

We are excited to keep the momentum going with our latest webinar series "Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights" where we will discuss how to leverage loyalty data in customer identification, engagement, and acquisition. The 2nd webinar in this 3-part series, "Differentiate And Personalize Your Loyalty Program To Drive Engagement", will be presented by Justin Yoshimura, Co-Founder/CEO, 500friends, a Merkle Company and Samanth Ngo, Researcher, Customer Insights, Forrester Research on Thursday May 28 at 10:00 PDT / 1:00 EDT. Many customers are treated as if they're one and the same although there is so much customer information available to us. This approach of not engaging with customers on a more personal level can be detrimental to your customer relationships, which are vital to your success and competitive.... Read more

[Webinar Series] Increase Matchback Rates Through Customer Identification

by Julia Leyrer
May 14, 2015
[Webinar Series] Increase Matchback Rates Through Customer Identification

We are excited to present our latest webinar series "Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights" where we will explore how to leverage loyalty data in customer identification, engagement, and acquisition. The 1st webinar in this 3-part series, "Increase Matchback Rates Through Customer Identification", will be presented by Arif Damji, Senior Director of Strategy and Development, 500friends, a Merkle Company on Thursday May 21 at 10:00 PDT / 1:00 EDT. Large numbers of customer identities are currently unknown and brands struggle with linking together customer purchases, LTVs, and preference trends. Without the knowledge and understanding of who your customers are, you are missing out on a huge opportunity to drive customer satisfaction, enhance relevancy of messaging and offers, and increase order frequency and value. Loyalty data is th... Read more

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