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Loyalty trends and best practices

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

Want Loyal Customers? Give Gamification A Try.

by Tiffany Go
October 03, 2012

With the market predicted to grow to $2.8 billion* by 2016, gamification is proving to be much more than just another buzzword. In this MarketingProfs article, Darren Steele references a Bain & Co. study that revealed acquiring new customers is six to seven times more expensive than retaining existing customers. The numbers make a pretty compelling case for focusing efforts on building customer loyalty. Steele encourages applying game strategies to create better customer experiences. He also succinctly explains why gamified marketing is effective, crediting “intrinsic motivators” that when used correctly “can be that missing link that keeps existing customers engaged while also bringing new customers into the fold.”.... Read more

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