500FRIENDS BLOG
Loyalty trends & best practices

Infographic: The Case for Connected Loyalty

by Julia Leyrer
May 03, 2017
Infographic: The Case for Connected Loyalty

It's time to embrace "Connected Loyalty" as part of a Global Loyalty Reset in today's complicated and ever-changing retail and consumer packaged goods (CPG) sectors. Findings from a 500friends-Merkle survey of 200 loyalty program managers and 1,000 consumers in North America, the UK, Western Europe, and Asia make the case... Read more

500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

by Julia Leyrer
April 11, 2017
500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

500friends, a Merkle Company announced that it has released a new report, The Great Loyalty Reset: A Global Outlook On Retail and CPG Loyalty in 2017, which provides new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. Based on a survey of 200 loyalty program managers and 1,000 consumers in North America, Europe, UK and Asia, the 2017 study reports that a reset is critical for brands that do not currently have the ability to gather, analyze, and average customer data, and it urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters. Repositioning for a “connected loyalty” calls for new ways of developing, delivering, and measuring success for today’s loyalty... Read more

[Webinar] The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG Brands

by Julia Leyrer
March 30, 2017
[Webinar] The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG Brands

The Great Loyalty Reset report looks at retail and CPG loyalty programs through a new lens and with new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. The report claims that a reset is critical for brands that do not currently have the ability to gather, analyze and leverage customer data, and urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters... Read more

When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly

by Michael Hemsey
February 09, 2017
When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly

The rise of artificial intelligence and its voice interface will force brands to scramble if they are to become the default recommendation for Alexa-type home devices. At the same time, increasingly effective face-and-gesture recognition will capture real-time emotional responses that can influence buying decisions. And an influx of consumer data and connectedness suggests a marketing future of increased utility, robotics and hyperrelevant personalization. These trends will no doubt prove highly disruptive as more brands endeavor to become indispensable to consumers. I don’t think any brand will escape the impact of the internet of things (IoT). Whether it’s through fear of being left behind or envisioning how a brand’s literal and figurative fabric can be woven throughout consumers... Read more

Four Credit Card and Payment Trends for 2017

by Marc Bellanger
December 12, 2016
Four Credit Card and Payment Trends for 2017

Across the spectrum of banking products, credit card portfolios remain a shining star. Low losses and strong net interest margins are driving robust profitability. Consumers have been willing to take on more card debt, fueling growth in the industry. Experian reports that bankcard balances were up 17% percent in the first quarter of 2016 compared with last year. Much of this growth is coming from new cards, with over $100 billion in new bankcard lines having originated in the second quarter of 2016. As we look at the remainder of 2016 and into 2017, there are four key trends that we believe will drive continued fierce competition in the credit card market: Continued proliferation of products. Issuers continue to broaden their suite of products to address different market segments... Read more

Digital Marketing Report, Q3 2016

by Julia Leyrer
December 01, 2016
Digital Marketing Report, Q3 2016

Our parent company, Merkle, releases the Digital Marketing Report (DMR) each quarter, offering a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising. Download the latest report so you can learn more about the industry forces influencing your digital marketing efforts, including: What the addition of a fourth top-of-page ad on mobile search results means for Google growth, how Facebook ad growth is trending ahead of the planned sunset of... Read more

Should You Shift to a Spend-Based Program? Lessons Learned from American Airlines and Others

by Arif Damji
August 05, 2016
Should You Shift to a Spend-Based Program? Lessons Learned from American Airlines and Others

As of August 1st, American Airlines changed the method by which its (roughly) 100 million members earn miles on their airlines. Instead of the number of miles flown, as was the case for the past decades, it has now shifted to a spend-based model that is built on multipliers applied to the base fare purchased. As United and Delta made this move in 2015, we now have over 250 million members in the airline space earning miles based on spend. High spenders have been rewarded and we see a more transactional style of program becoming prevalent. In fact, the real lesson for other programs is not to simulate the same structure, but to understand the motivation and best practices apparent in these changes. Today, we’ll explore why the airlines made these changes, and... Read more

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