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Loyalty trends and best practices

Case Study: How U.S. Auto Parts Increased Spend Per Member 20% with 500friends

by Lauren Chan
November 06, 2014
Case Study: How U.S. Auto Parts Increased Spend Per Member 20% with 500friends

High cost customer acquisition with no tradeoff of lifetime value defines today’s ecommerce landscape. As most retailers struggle with customer retention, marketing teams deploy loyalty solutions to gain a competitive edge by connecting with shoppers and incentivizing repurchase. With the help of 500friends, a leading provider of end-to-end marketing solutions, U.S. Auto parts increased its spend per member by 20%, its repurchase rate by 14%, and its enrollment rate by 45% after updating the loyalty program of its flagship brand, Auto Parts Warehouse. We at 500friends published a case study (below) highlighting the success of U.S. Auto Parts in increasing customer retention using the 500friends LoyaltyPlus platform. Although most ecommerce marketing teams are resource constrained, IR 100 retailer U.S. Auto Parts realized the competitive advantage of loyalty and decided t... Read more

Watch-On-Demand: 10 Ways To Personalize The Holidays

by Arif Damji
September 18, 2014
Watch-On-Demand: 10 Ways To Personalize The Holidays

Did you miss our recent webinar with Merkle? The joint webinar is now available to watch below and features Merkle's VP of Personalization, Zimm Zimmerman, as well as 500friends' Senior Director of Strategy, Arif Damji, as they both explore ways retailers can enhance personalization for their customers. They highlight how loyalty programs further enhance personalization for members through the data collected and aggregated. Learn how to use the holiday season to drive long term loyalty throughout the year... Read more

Upcoming Webinar: 10 Ways To Personalize The Holidays

by Jessica Chien
September 16, 2014
Upcoming Webinar: 10 Ways To Personalize The Holidays

What sets retailers apart from their competitors? It is the relationship that they have with customers. During this holiday season, it's not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers —at scale— will realize the true advantage. During this joint Merkle and 500friends webinar, we will explore consumer expectations for personalization and steps you can take now to improve your customer experience during the Holidays. Learn how to use the holiday season to drive long term loyalty throughout the year... Read more

Does an Umbrella Loyalty Program Make Sense for Your Brands?

by Zach Woith
July 18, 2014
Does an Umbrella Loyalty Program Make Sense for Your Brands?

Is it better to have one loyalty program covering all of your brands, or separate programs for each? How you answer this question can have huge implications for customer experience and loyalty ROI. In a new paper from 500friends (below), we pose 5 key questions for senior marketers who are looking to determine the best approach.... Read more

Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

by Andrew R.
June 24, 2014
Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

In this video, recorded at IRCE 2014, 500friends Director of Strategy and Development Arif Damji talks about how 500friends LoyaltyPlus and AgilOne's predictive analytics help retailers personalize customer experiences and offers.... Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

by Andrew R.
May 05, 2014
500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

500friends recently received the support of key executives in the loyalty and retail space. Here's the press release 500friends issued with details about our new strategic investors. April 28, 2014 (SAN FRANCISCO) — 500friends, which arms retail brands with data-driven customer retention and loyalty solutions, has received a strategic investment from key retail, loyalty, and e-commerce leaders, including executives who were previously 500friends customers. The new 500friends investors include Matt Howland, former CEO of LoyaltyLab; Neel Grover, former CEO of Buy.com; Michael Butler, former head of e-commerce at HP; Jim Keller, former CMO at Shoebuy; Abdul Popal, SVP at CafePress; and Brandon Proctor, CEO of Ice.com and former CMO of Build.com. Both Keller and Proctor were previously clients of 500friends. “Now more than ever, leveraging loyalty program data to .... Read more

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