500FRIENDS BLOG
Loyalty trends & best practices

Does an Umbrella Loyalty Program Make Sense for Your Brands?

by Zach Woith
July 18, 2014
Does an Umbrella Loyalty Program Make Sense for Your Brands?

Is it better to have one loyalty program covering all of your brands, or separate programs for each? How you answer this question can have huge implications for customer experience and loyalty ROI. In a new paper from 500friends (below), we pose 5 key questions for senior marketers who are looking to determine the best approach.... Read more

SEARCH
SUBSCRIBE

Enter your email address recieve notifications of new posts

ARCHIVES