Loyalty trends and best practices

Case Study: Overcoming Discount Addiction

by Tiffany Go
June 25, 2013

Tiffany GoEvery retailer feels the pressure to deliver quarter-over-quarter growth and compete in a price sensitive market. In order to meet these immediate challenges, many retailers find themselves resorting to rampant discounting in order to retain customers and drive purchases.... Read more

Stop! Loyal Customers Need More Than Discounts

by Matt Ellinwood
February 15, 2013

At 500friends, we have the privilege of talking with retailers about customers, business, and marketing campaigns in detail on a regular basis, and we like to compare strategies and results. It's especially interesting when the conversations we have with our clients about their opportunities and challenges intersect with discussion in the press.... Read more

3 Ways Retailers Can Create Relevant & Personalized Promotions

by Tiffany Go
February 06, 2013

Did you know, only 31%* of Americans find rewards-program communications extremely relevant and only 12%* of consumers feel that there is any value in being loyal to their favorite brands?  These numbers are a plea for better loyalty program experiences and more relevant and personalized promotions.  Here are a few suggestions  for retailers looking for some tips on how to create more relevant and... Read more


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