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Loyalty trends and best practices

Most Consumers Focus Loyalty Program Attention on Five Retail Brands

by Sara Hogan
July 10, 2017
Most Consumers Focus Loyalty Program Attention on Five Retail Brands

500friends, a Merkle Company recently released a comprehensive report titled, “The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands,” which was based on a global survey of loyalty program managers and consumers. Sara Hogan, Director of Growth Marketing for 500friends, a Merkle Company, talked to Loyalty360 about this eye-opening report. What was the biggest takeaway (s) from “The Great Loyalty Reset” report? Hogan: Most consumers in North America, Europe, U.K., and Asia who belong to retail and CPG loyalty programs concentrate the majority of their attention among just five retail brand programs, a contrary finding to oft-cited Colloquy statistics showing that consumers... Read more

Loyalty Has a New Number: How Brands Can Make the Top 5

by Sara Hogan
May 24, 2017
Loyalty Has a New Number: How Brands Can Make the Top 5

Managers of retail loyalty programs have a new metric to remember. It’s the number five. The 500friends Q1 2017 global survey of loyalty program members and loyalty program managers examined the state of loyalty in the retail and consumer packaged goods (CPG) sectors — revealing a number of surprising findings. Most consumers in North America, Europe, U.K. and Asia who belong to retail and CPG loyalty programs concentrate the majority of their attention among just five retail brand programs — a contrary finding to oft-cited Colloquy statistics showing that consumers join approximately 29 loyalty programs and are active in 12. The global survey also found that consumers are not hesitant to switch to new loyalty programs, especially if their needs, values and preferences are not being met by retailers or CPG brands. Indeed, more than half of the respondents had... Read more

Infographic: The Case for Connected Loyalty

by Julia Leyrer
May 03, 2017
Infographic: The Case for Connected Loyalty

It's time to embrace "Connected Loyalty" as part of a Global Loyalty Reset in today's complicated and ever-changing retail and consumer packaged goods (CPG) sectors. Findings from a 500friends-Merkle survey of 200 loyalty program managers and 1,000 consumers in North America, the UK, Western Europe, and Asia make the case... Read more

500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

by Julia Leyrer
April 11, 2017
500friends, a Merkle Company Launches New Global Research on Customer Loyalty for Retail

500friends, a Merkle Company announced that it has released a new report, The Great Loyalty Reset: A Global Outlook On Retail and CPG Loyalty in 2017, which provides new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. Based on a survey of 200 loyalty program managers and 1,000 consumers in North America, Europe, UK and Asia, the 2017 study reports that a reset is critical for brands that do not currently have the ability to gather, analyze, and average customer data, and it urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters. Repositioning for a “connected loyalty” calls for new ways of developing, delivering, and measuring success for today’s loyalty... Read more

[Webinar] The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG Brands

by Julia Leyrer
March 30, 2017
[Webinar] The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG Brands

The Great Loyalty Reset report looks at retail and CPG loyalty programs through a new lens and with new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. The report claims that a reset is critical for brands that do not currently have the ability to gather, analyze and leverage customer data, and urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters... Read more

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