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Loyalty trends and best practices

Loyalty Makeover: Keurig

by Arif Damji
January 15, 2014
Loyalty Makeover: Keurig

Loyalty Makeover offers suggestions to retail brands for making the most of their loyalty initiatives. In this installment, we focus on the loyalty program at Keurig, the single-cup coffee manufacturer, whose annual pod sales have climbed to nearly $1 billion. What Keurig's loyalty program looks like today: The Club Keurig program rewards members with points worth 1% of their total purchases, in addition to special product offers. Everyone who makes a purchase on Keurig.com is automatically enrolled in the program, and points never expire. The program has two tiers: Gold Members: All new members start here, receiving 10% off Keurig beverages. Platinum Members: Gold members who spend $500 attain this level, where they receive 15% off Keurig beverages. First impressions: The substantial 10% discount for Club Keurig Gold members clearly eclipses the value of the program's points giveaways, and given that all customers are aut… Read more

Crafting Your Loyalty Programs Business Case: 8 Non-Obvious Benefits

by Dave Louie
December 16, 2013

Like most execs running omnichannel retail brands, you're probably thinking about the business case for loyalty — either to launch a new loyalty program or expand an existing one. Having helped many omnichannel retailers run those numbers, I'm always surprised by the ways in which loyalty acts as a kind of force multiplier, amplifying the benefits of your other marketing efforts. When crafting your loyalty business case, be sure to take these potentially huge — though not always obvious — benefits into account. 1. Higher gross margins The biggest benefit of a loyalty program is that it trains your customers to buy — not to expect discounts. Margin contribution typically grows over time as more members enroll and your team gets smarter about how to most effectively substitute loyalty offers for straight discounts... Read more

A Framework for Optimizing ROI in Loyalty Programs

by Bob Tekiela
January 24, 2013

You have your loyalty program in place, but what's next? Research from Forrester suggests organizations need help maintaining and measuring the value of their loyalty programs. In a survey only one third of companies reported loyalty program integration with customer touch points and nearly 60% of survey respondents indicated that measuring ROI was their greatest measurement challenge.... Read more

4 Easy Ways to Refresh Your Loyalty Program

by Kristine Jacobs
January 16, 2013

The holiday season has come and gone, and we hope that both you and your business were successful in achieving your goals. Now that we are in the quiet of the new year, we have the opportunity to evaluate our past efforts to inform our 2013 plans. As you prioritize 2013 efforts, consider these simple ways to refresh your loyalty program to keep customers motivated and engaged.... Read more

3 New Client Launches

by Heather Battaglia
December 14, 2012

The busiest time for eCommerce retailers is in full swing. Some of our retailers have geared up for the holidays by implementing rewards programs with LoyaltyPlus. We're excited to announce THREE launches this past week: Ice.com, Kate Somerville, and Kitchenware Direct. Take a look at their programs!

5 Social Media Trends for Online Retailers in 2013

by Tiffany Go
November 29, 2012

Tiffany GoBusiness2Community surveyed 50 thought leaders for their 2013 social media predictions, and as planning for the New Year ramps up, we thought it would be h... Read more

Racing to the Finish: 3 Easy Holiday Promotions

by Heather Battaglia
November 15, 2012

Heather BattagliaIt’s already halfway through Q4? Where did 2012 go!? If this year sneaked up on you as fast as it did for us, you may think it’s too late to plan a holiday promotion for your rewards program. Well we have great news – it’s not too late! Consider running these 3 easy promotions to reward your most loyal customers this holiday season.... Read more

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