Loyalty trends and best practices

Why Referral Programs Dont Work For Everyone

by Tiffany Go
November 02, 2012

Let’s take a step back and look at the factors that drive referrals:... Read more

Are Your Facebook Fans the Best, or the Worst?

by Matt Ellinwood
October 31, 2012

How well do you really know your Facebook fans? Sure, Facebook Insights gives you basic demographics, but it leaves most questions unanswered. Do you know whether your fans are good customers? Could they be bad customers? Many brands and retailers have learned how to use their Facebook fan pages as a customer retention tool. In fact, 84% of a typical brand's Facebook fans are existing customers. As marketers have learned through trial and error and crunched the numbers, proof has emerged of the real results marketers can achieve by tapping into Facebook fan bases. ComScore published research that translated the social amplification effects of reaching fans and friends of fans this past winter, and the research showed spending lifts reaching 30% among fans and friends of fans against a control group not exposed to Facebook content.... Read more

Grow Your Customer Lifetime Value With The 36 Rules of Social Media Plus This One

by Tiffany Go
October 08, 2012

Fast Company published an infographic featuring The 36 Rules of Social Media from "social media’s savviest users". This is an excellent resource for businesses interested in improving customer experience and building loyalty. We picked three of the most useful tips for retailers and as an added bonus included a rule no social strategy is complete without.... Read more

Want Loyal Customers? Give Gamification A Try.

by Tiffany Go
October 03, 2012

With the market predicted to grow to $2.8 billion* by 2016, gamification is proving to be much more than just another buzzword. In this MarketingProfs article, Darren Steele references a Bain & Co. study that revealed acquiring new customers is six to seven times more expensive than retaining existing customers. The numbers make a pretty compelling case for focusing efforts on building customer loyalty. Steele encourages applying game strategies to create better customer experiences. He also succinctly explains why gamified marketing is effective, crediting “intrinsic motivators” that when used correctly “can be that missing link that keeps existing customers engaged while also bringing new customers into the fold.”.... Read more


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