500FRIENDS BLOG
Loyalty trends & best practices

[Webinar Series] Increase Matchback Rates Through Customer Identification

by Julia Leyrer
May 14, 2015
[Webinar Series] Increase Matchback Rates Through Customer Identification

We are excited to present our latest webinar series "Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights" where we will explore how to leverage loyalty data in customer identification, engagement, and acquisition. The 1st webinar in this 3-part series, "Increase Matchback Rates Through Customer Identification", will be presented by Arif Damji, Senior Director of Strategy and Development, 500friends, a Merkle Company on Thursday May 21 at 10:00 PDT / 1:00 EDT. Large numbers of customer identities are currently unknown and brands struggle with linking together customer purchases, LTVs, and preference trends. Without the knowledge and understanding of who your customers are, you are missing out on a huge opportunity to drive customer satisfaction, enhance relevancy of messaging and offers, and increase order frequency and value. Loyalty data is th... Read more

Keeping Up With Today's Loyalty Demands

by Julia Leyrer
March 05, 2015
Keeping Up With Today's Loyalty Demands

Originally posted on IBM's Smarter Commerce blog: Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is evolving and is more intricate than just offering discounts to existing customers. As many marketers realize, there are three common problems that they run into when trying to implement an effective loyalty program: 1. They often feel stuck offering dollars-off discounts and are losing their margins without sustainably changing their customer behavior. 2. Personalization is not going further than using much more than a first and last name, and is not connecting to the customer and building customer relationships. 3. Their loyalty members are not actively participating and being engaged, and… Read more

Case Study: How U.S. Auto Parts Increased Spend Per Member 20% with 500friends

by Lauren Chan
November 06, 2014
Case Study: How U.S. Auto Parts Increased Spend Per Member 20% with 500friends

High cost customer acquisition with no tradeoff of lifetime value defines today’s ecommerce landscape. As most retailers struggle with customer retention, marketing teams deploy loyalty solutions to gain a competitive edge by connecting with shoppers and incentivizing repurchase. With the help of 500friends, a leading provider of end-to-end marketing solutions, U.S. Auto parts increased its spend per member by 20%, its repurchase rate by 14%, and its enrollment rate by 45% after updating the loyalty program of its flagship brand, Auto Parts Warehouse. We at 500friends published a case study (below) highlighting the success of U.S. Auto Parts in increasing customer retention using the 500friends LoyaltyPlus platform. Although most ecommerce marketing teams are resource constrained, IR 100 retailer U.S. Auto Parts realized the competitive advantage of loyalty and decided t... Read more

Does an Umbrella Loyalty Program Make Sense for Your Brands?

by Zach Woith
July 18, 2014
Does an Umbrella Loyalty Program Make Sense for Your Brands?

Is it better to have one loyalty program covering all of your brands, or separate programs for each? How you answer this question can have huge implications for customer experience and loyalty ROI. In a new paper from 500friends (below), we pose 5 key questions for senior marketers who are looking to determine the best approach.... Read more

Retailers with Private Label Credit Cards Also Need Loyalty. Here's Why.

by Ashley Bienvenu
March 20, 2014
Retailers with Private Label Credit Cards Also Need Loyalty. Here's Why.

In his new post on DMNews, 500friends Director of Strategy and Development Arif Damji talks about how retailers with a private-label credit card (PLCC) can reap big benefits from also having a robust loyalty program. The major points Damji makes are that: loyalty programs make PLCCs look more attractive, loyalty programs positively impact churn and lifetime value of mid-tier customers, and loyalty programs allow for direct, flexible communication with program members… Read more

Loyalty Makeover: Office Depot

by Ashley Bienvenu
March 11, 2014
Loyalty Makeover: Office Depot

In this installment, we look at the loyalty program at Office Depot, the $17 billion office supplies retailer with 1,900 stores that recently merged with Office Max. Loyalty Makeover offers suggestions to retail brands for making the most of their loyalty initiatives.In late 2013, Office Depot completed a $1.2 billion merger with competitor Office Max. In this Loyalty Makeover we'll look at both programs, and we'll examine the opportunities in merging them. What the Office Depot and Office Max loyalty programs look like today: Office Depot Rewards lets members earn rewards for purchases of ink, toner, paper and copy/print/ship services. Members can also earn rewards for recycling used ink cartridges and completing member profiles. Members who spend at least $200 in a calendar quarter achieve Choice status, which allows them to earn extra points through purchases, made either in-store or online, for products in up to... Read more

Loyalty Makeover: AutoZone

by Zach Woith
February 20, 2014
Loyalty Makeover: AutoZone

n this installment of Loyalty Makeover, we look at the rewards program at AutoZone, the $9.1 billion automotive parts retailer with more than 5,000 stores. Loyalty Makeover suggests ways for retail brands to make the most of their loyalty initiatives. What AutoZone Rewards look like today: Members sign up for AutoZone Rewards at a physical store, where they receive a Rewards Card linked to their account. For each purchase of $20 or more, online or in-store, members earn one "credit." When members accumulate five credits, they receive a $20 voucher for in-store redemption. The expiration period for credits varies by state, however in most states members must earn their 5 credits within a 6-month period and redeem vouchers within 3 months. First impressions: AutoZone's financial performance has been fantastic over the last 12 months, with its stock jumping more than 42%. That said, the company could be doing even better... Read more

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