Loyalty trends & best practices

3 Quick Reminders for Retail Email Marketers

by Matt Ellinwood
October 17, 2012

Email CampaignsMatt EllinwoodA recent flurry of research reports and news stories about retailers' success with email marketing campaigns is a great reminder of the importance of this "old" technology and its effectiveness at driving engage... Read more

Put Data about Social Engagement in the Right Context

by Matt Ellinwood
October 10, 2012

Last week, Internet Retailer published an article called Consumers Seek Discounts that summarizes the data in a report on consumer purchasing habits and social media put out by Hybris, an eCommerce technology provider.... Read more

Want Loyal Customers? Give Gamification A Try.

by Tiffany Go
October 03, 2012

Tiffany GoWith the market predicted to grow to $2.8 billion* by 2016, gamification is proving to be much more than just another buzzword.... Read more

Google Shopping Rollout Another Example of Increasing Acquisition Costs

by Matt Ellinwood
September 18, 2012

An excellent post earlier this month on Internet Retailer captured the magnitude of the changes occurring as Google transitions from the method for listing products that's been in place since about 2002 to their new product, called Google Shopping. As the article details, retailers have already seen significant declines in the number of free clicks that Google's product search is sending them. For growing retailers with limited budgets, this is an especially painful hit to growth, as it translates directly to an increase in the cost of customer acquisition, regardless of whether they choose to invest in paid product listings or not. Google's action is part of a larger Google product trend. For the past several years... Read more

The 500friends Blog: Dedicated to Lifetime Value for Retail

by Matt Ellinwood
September 18, 2012
The 500friends Blog: Dedicated to Lifetime Value for Retail

I'm happy to announce launch of the 500friends blog today. The purpose of this blog is to share what we discover and learn in the world of eCommerce, Retail, loyalty marketing, and the impact of technologies that open up opportunities for retailers. 500friends' mission is to help retailers maximize the profitability of their customer relationships. With the accelerating growth of the eCommerce industry globally, competition is squeezing all retailers margin and increasing the importance of investing in customer lifetime value... Read more


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