Blog
Loyalty trends and best practices

Stop! Loyal Customers Need More Than Discounts

by Matt Ellinwood
February 15, 2013

At 500friends, we have the privilege of talking with retailers about customers, business, and marketing campaigns in detail on a regular basis, and we like to compare strategies and results. It's especially interesting when the conversations we have with our clients about their opportunities and challenges intersect with discussion in the press.... Read more

3 Ways Retailers Can Create Relevant & Personalized Promotions

by Tiffany Go
February 06, 2013

Did you know, only 31%* of Americans find rewards-program communications extremely relevant and only 12%* of consumers feel that there is any value in being loyal to their favorite brands?  These numbers are a plea for better loyalty program experiences and more relevant and personalized promotions.  Here are a few suggestions  for retailers looking for some tips on how to create more relevant and... Read more

A Framework for Optimizing ROI in Loyalty Programs

by Bob Tekiela
January 24, 2013

You have your loyalty program in place, but what's next? Research from Forrester suggests organizations need help maintaining and measuring the value of their loyalty programs. In a survey only one third of companies reported loyalty program integration with customer touch points and nearly 60% of survey respondents indicated that measuring ROI was their greatest measurement challenge.... Read more

4 Easy Ways to Refresh Your Loyalty Program

by Kristine Jacobs
January 16, 2013

The holiday season has come and gone, and we hope that both you and your business were successful in achieving your goals. Now that we are in the quiet of the new year, we have the opportunity to evaluate our past efforts to inform our 2013 plans. As you prioritize 2013 efforts, consider these simple ways to refresh your loyalty program to keep customers motivated and engaged.... Read more

3 Musts for Retailers After the Holidays

by Tiffany Go
January 09, 2013

Online retailers wrapped up a successful holiday season, with total sales reaching $42 billion. Chase summarized the 2012 holiday season in this great infographic. Read more

4 Tips for Great Customer Experiences

by c3leung
December 20, 2012

As you know, members spend only a fraction of their program experience redeeming rewards. So, how do we keep things fun and engaging throughout the experience? The designers and program strategists at 500friends frequently ask our selves this very question. In this post, I'll share a few ideas to keep customers engaged and coming back for more.... Read more

How Big Is Amazon?

by Matt Ellinwood
December 17, 2012

Just how big is Amazon's business? We've all seen the numbers, or at least some of the numbers, but we thought it would be fun to put them in perspective.... Read more

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