Loyalty trends and best practices

4 Tips for Great Customer Experiences

by c3leung
December 20, 2012

As you know, members spend only a fraction of their program experience redeeming rewards. So, how do we keep things fun and engaging throughout the experience? The designers and program strategists at 500friends frequently ask our selves this very question. In this post, I'll share a few ideas to keep customers engaged and coming back for more.... Read more

How Big Is Amazon?

by Matt Ellinwood
December 17, 2012

Just how big is Amazon's business? We've all seen the numbers, or at least some of the numbers, but we thought it would be fun to put them in perspective.... Read more

3 New Client Launches

by Heather Battaglia
December 14, 2012

The busiest time for eCommerce retailers is in full swing. Some of our retailers have geared up for the holidays by implementing rewards programs with LoyaltyPlus. We're excited to announce THREE launches this past week:, Kate Somerville, and Kitchenware Direct. Take a look at their programs!

500friends Retrospective

by Justin Yoshimura
December 12, 2012

In early 2010, Hong Hu and I co-founded 500friends. Prior to diving into the company, Hong was working towards his Masters Degree in Computer Science at UC Berkeley. Hong had previously earned multiple degrees with honors in (all from UC Berkeley) Electrical Engineering, Computer Science, and Math, all while working at a start-up. I have always followed an entrepreneurial path and had previously founded and sold two e-commerce companies and consulted for many others.

3 Great Tactics for a Successful Loyalty Email Promotion

by Tiffany Go
December 06, 2012

At 500friends, we see email marketing as a best practice for incentivizing customer engagement and lasting loyalty. Additionally, the stats make quite the case for using email as part of a loyalty strategy: found that loyalty program emails drive 29% higher transaction rates and 11% higher revenue per email than basic bulk email campaigns.

How to Design a Great Loyalty Program Overview

by Jessica Chien
December 05, 2012

Need direction on how to spice up your Program Overview Page? As a designer, I'd love to share some tips and best practices I use when designing program pages for 500friends' clients. Let's look at the program overview page we designed for online daily deals site, DealChicken:... Read more

5 Social Media Trends for Online Retailers in 2013

by Tiffany Go
November 29, 2012

Tiffany GoBusiness2Community surveyed 50 thought leaders for their 2013 social media predictions, and as planning for the New Year ramps up, we thought it would be h... Read more


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