Building Customer-Centric B-to-B Loyalty Programs for Today's Buyers

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About the Speaker:

Allison Cripps Ferguson
Senior Director, Loyalty Strategy at 500friends, a Merkle Company 

Allison brings 20 years of client- and consulting- leadership in loyalty, CRM, and customer strategy with a focus on program design and organizational transformation across industry, business model, and level of market maturity. At 500friends, Allison works directly with clients to provide direction across the key phases throughout the entire loyalty strategy engagement, and to accelerate success through cross-client insights and thought leadership. Allison is deeply passionate about facilitating and shaping the best ideas from her client organizations in order to create a genuine value exchange with customers.

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