Differentiate and Personalize Your Loyalty Program to Drive Engagement

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About the Speakers:

Justin Yoshimura
Founder/CEO at 500friends, a Merkle Company

Justin is responsible for the vision and strategic direction of 500friends. His infatuation with retail began at age 14, when he opened an eBay account and quickly became one of Ebay's top PowerSellers. Since then, Justin has founded two profitable ecommerce companies with $10M in revenues, and has been recognized by Forbes as a "30 under 30" entrepreneur. He is also an investor in disruptive ecommerce and SaaS companies including BoostCTR, Bounce Exchange, Firebase, First Opinion, Hipmunk, Homejoy, ifeelgoods, OwnLocal, and Zencoder.

Samantha Ngo
Researcher, Customer Insights at Forrester

Sam is a researcher serving Customer Insights Professionals. Her research spans how customer and marketing data drives business decisions with a focus on best practices, trends, and tools in the areas of customer loyalty and digital intelligence. As a research associate on the Customer Insights team, Sam supported several analysts with research on customer loyalty, marketing technology, digital intelligence, social listening, and customer analytics. She also supported a number of Forrester Wave™ evaluations and is familiar with the methodology. Sam holds a B.A. in Business and Psychology from Franklin & Marshall College.

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