REPORT

Merkle's Digital Marketing Report, Q2 2017

Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

Download the Q2 report to learn about:

- How Google Shopping has become critical to retailer search ad traffic in the UK and US
- What is causing an 8% drop in CPCs for brand keywords on Google
- How mobile is helping Facebook spending grow much faster than other channels
- The continued rebound in organic search visits, following six quarters of declines
- How a weak mobile presence has impacted comparison shopping engine revenues


Download your free copy of the report by filling out the form at the bottom of the page.to the right.

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