Increase Matchback Rates Through Customer Identification

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About the Speaker:

Arif Damji 
Sr. Director of Strategy & Development at 500friends, a Merkle Company 

Arif serves as the Senior Director of Strategy & Development for 500friends. Through his role he helps to formulate the vision and strategy for numerous successful loyalty programs, whilst also driving many of 500friends’ strategic partnerships. Prior to 500friends, Arif was a strategy consultant at McKinsey & Company serving multiple industries including Travel, Financial Services & Marketing Services. Before joining McKinsey & Co he worked with a number of financial services firms. Arif holds a M.A. in Economics from the University of Cambridge and a M.S. in Management Science from Stanford University.

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