Leverage 1st Party Loyalty Data for Smarter Acquisition

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About the Speakers:

Matthew Gilbert
SVP, Loyalty Services at 500friends, a Merkle Company

Matt is responsible for the operational leadership of 500friends, including sales, business development, customer success, marketing, and general company operations. Prior to joining 500friends, Matt served as SVP/CRO of Webloyalty.com where he was responsible for the company's revenue generation activities and customer relationships. Previously, he was a co-founder and SVP of IAC/InterActive Corp's Advertising Solutions Group and SVP and member of the management team credited with orchestrating the turnaround of Ask.com. Matt has also held key roles at Excite@Home and Narrative Communications. Matt holds a B.A. in Politics from Brandeis University.

Nick Illobre
Director, Performance Media at Merkle

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