Merkle's Digital Marketing Report, Q1 2017

Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

Download the Q1 report to learn about:

- Continued Google search spend growth spurred on by greater device bidding controls and other updates
- The rise of Google Local Inventory Ads, a brick-and-mortar-focused version of Product Listing Ads
- The growing importance of ads featured on Google Maps
- Seasonal spending trends for Amazon Sponsored Products
- Strong mobile share of advertising spend for Facebook and YouTube video platforms

Download your free copy of the report by filling out the form at the bottom of the the right.

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